What is Digital Marketing, Types (Step-by-Step Guide)

Digital marketing

Do you want to learn Digital Marketing? And want to know how to do it.

Well, before we go into the basics of digital marketing and advanced strategy here, let us first know what is digital marketing.

You know how accessible the Internet is today, it is easily available, for example, you can read this post or article on your phone or computer with the help of the Internet. Do you know that the number of people going online every day is still increasing and is increasing continuously?

Along with this, the way people shop and shop has also changed – people now shop online and its trend is increasing. This means that offline marketing is not as effective as it used to be.

In earlier times only offline methods of marketing were available. In which to market or promote any product or service. Big banners and hoardings had to be put up and publicity was done by putting up posters.

With this came the era of TV and through advertisements on television, people started getting information about their products and services, although this is still going on today. This is also a part of digital marketing.

But this marketing method is not that effective and you cannot quickly find out what is the result of this marketing, nor can you know whether your product or service marketing has reached the person to whom You wanted to reach

Along with this, it also takes time for you to get marketing results. This is the reason why this method may not have worked more effectively now or even earlier, it seems to me.

Well, today is the time of the internet and it has expanded rapidly and it is happening, today the internet is reaching even far-flung areas. From child to old person has reached through mobile or smartphone.

Along with this, the method of marketing has also changed and it has become easier to reach the consumer or customers in a more advanced and accurate way.

Today, whether it is a product or service, whether it is for the small or for the elders, almost everything is being promoted or marketed, sold, and bought through the Internet today.

The important thing here is that!

Marketing has always been about connecting and reaching out to your customers or audience or consumers at the right place and at the right time. So today, that means you need to meet them where they are already present or spending time: where on the internet.

This is where we enter the world of Digital Marketing. To understand how digital marketing works, how effective it is, why digital marketing is important. What are the types of digital marketing and in how many ways it can be done?

What you have to learn and what things will have to be taken care of to learn digital marketing.

So let’s know: What is Digital Marketing? In this step-by-step guide.

  1. What is Digital Marketing?
  2. Why is digital marketing important?
  3. Types of digital marketing
  4. Does digital marketing work for all types of businesses
  5. How to do Digital Marketing?

What is Digital Marketing?

“Digital marketing includes all marketing efforts that use an electronic device or the Internet or Digital channels to engage your business with current and potential customers and sell products and services through search engines, social media, email, mobile apps, etc. and avail the benefits by using digital channels like other websites.”

This can be done online and offline, and in fact, both methods are vital to a good digital marketing strategy.

Online marketing
Online marketing
What is Digital Marketing

Why is digital marketing important?

Digital marketing helps you reach a greater audience or customers or consumers than traditional methods such as offline marketing, and target those prospects who are most likely to buy your product or service or can buy.

In addition, it is often more effective than traditional advertising methods and enables you to measure success on a daily basis or on a daily basis so that you can modify, expand and refine your business strategy.

There are some major benefits of digital marketing. Let us now get to know four of them.

  1. You can target only those prospects or customers who are most likely to buy your product or service.
  2. It is more effective than traditional advertising methods.
  3. With digital marketing, you can beat the big players in your industry.
  4. Digital marketing is measurable. So that you can estimate the cost and benefits quickly and accurately.

If you advertise on TV, in a magazine, or on billboards or banners, you have limited control over who sees the ad. You can estimate the number of people by region or by the number of readers of the magazine, how many people you can reach, but it is like shooting an arrow in the dark.

Digital marketing, on the other hand, allows you to identify and target highly targeted audiences.

For example, you can take advantage of social media’s targeting features to show social media ads to certain audiences based on age, gender, location, interests, network, or behavior.

Ultimately, digital marketing enables you to do the research you need to identify your buyer, and lets you develop your marketing strategy overtime to make sure you’re reaching the prospects who are most likely to buy. More likely.

The best part is that digital marketing helps you to market to your large target audience or groups of customers. This is especially helpful if you sell multiple products or services to different buyer personas.

Importance of digital marketing

Types of digital marketing

There are 8 big types of digital marketing:

  1. Search Engine Optimization (SEO)
  2. Content Marketing
  3. Social Media Marketing
  4. Pay Per Click (PPC)
  5. Affiliate Marketing
  6. Native Advertising
  7. Email Marketing
  8. Sponsored Content

1. Search Engine Optimization (SEO)

Search Engine Optimization (SEO)
Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the method of getting targeted traffic to a website from the organic ranking of the search engine.

This is the process of optimizing your website to “rank” in search engine results pages, (SERPs) thereby increasing the amount of organic (or free) traffic your website receives.

SEO stands for Search Engine Optimization. In simple words, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.

The better your page’s visibility in search results, the more likely it is to attract attention to your business and attract potential and existing customers.

There are many ways to do SEO to drive better traffic to your website. This includes the following:

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings

On Page SEO

On-page SEO focuses on all types of content such as text, images, videos on the page that the user visits on the website. By researching keywords for their search volume and intent (or meaning), you can answer questions for readers or users and rank higher on the Search Engine Results Pages (SERPs) of the search engine results pages for those queries.

On-Page SEO Checklist for 2021 (Ultimate Guide)

Off-Page SEO

Off-Page SEO” refers to all the activities that you and other website owners do to increase the ranking of your website on the search results page of the search engines.

This type of SEO focuses on all the activities that take place “off the page” to optimize your website.

In this, you create backlinks from other websites to your webpage. Makes a connection through a link to the website of the publisher of its kind. However, there is not only link building in this and there are many other things that come under Off-Page SEO.

What is Off-Page SEO | Off-Page SEO Techniques

Technical SEO

Technical SEO focuses on the backend of your website, which determines how your web pages are coded. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can enhance your website’s design, loading speed – an important ranking factor in the eyes of search engines like Google, Bing, giving users a better web page experience.

What is Technical SEO and Why is it Important?
Technical SEO Best Practices for Beginners

2. Content Marketing

Content Marketing
Content Marketing

Content marketing is clearly one of the ways to attract and acquire audiences and customers. In which you do marketing by creating and distributing valuable, relevant and consistent content. Some of these are listed below.

Blog - Content Marketing
Blog – Content Marketing
  • Blog Post
  • Video
  • Infographics
  • Ebooks
The Ultimate Content Marketing Strategy

3. Social Media Marketing

Social Media Marketing
Social Media Marketing

Social media marketing refers to the marketing of a product or service using social media platforms and websites such as Facebook, Twitter, etc., in which you post social media to reach your audience.

How to Start Social Media Marketing

The channels or websites you can use in social media marketing include:

Social Media Marketing
Social Media Marketing
  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • Pinterest.

4. Pay Per Click (PPC)

One of the most common types or examples of PPC is Google Ads, which allows you to pay for the top slot at the “cost per click” of links on Google’s search engine results pages (SERPs). Other channels or websites where you can use PPC include:

5:29 NOW PLAYING What is PPC? Pay Per Click Advertising / Marketing
  • Paid ads on Facebook
  • Twitter Ads campaigns
  • Sponsored Messages on LinkedIn

5. Affiliate Marketing

Affiliate Marketing is commission-based marketing in which you sell a company’s product or service by promoting it, then you get a commission on the sale.


Affiliate marketing is an advertising model in which a company pays others (eg, bloggers) to advertise and sell its products and services.

What is Affiliate Marketing

6. Native Advertising

Native advertising also called sponsored content or content-led is a type of advertising that matches the look and function of the platform on which it appears.

Native ads are often found in social media feeds or as recommended content on web pages. Unlike display ads or banner ads, native ads don’t actually look like ads. They look like part of the content on the page.

7. Email Marketing

Gmail - Email Marketing
Gmail – Email Marketing

Email marketing is the act of sending a commercial message, usually to a group of people using email. In its broadest sense, every email sent to a potential or current customer can be considered email marketing. This includes using email to send advertisements, request business, or solicit sales or donations.

Email Marketing For Beginners

Companies use email marketing as a way to communicate or interact with their customers. Email is often used to promote content, discounts, and events, as well as direct people to a business’s website. The types of emails you can send in an email marketing campaign include:

  • Blog subscription newsletters
  • Customer welcome emails.
  • Tips

With sponsored content, you as a brand pay another company or entity to create and promote content that discusses or promotes your brand or service in some way.

In which the company pays a popular person on social media to post about their service or product which includes text, images, videos.

Similarly, YouTubers are paid to promote through the video.

Another type of sponsored content can be a blog post or article written to highlight a topic, service, or brand.

Does digital marketing work for all types of businesses?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing involves building buyer personas to identify the needs of your audience and create valuable online content. However, this does not mean that not all businesses apply a digital marketing strategy in the same way.

B2B Digital Marketing (Business-to-Business)

B2B (business-to-business) marketing refers to any marketing strategy or content that is designed for a business or organization. Any company that sells products or services to other businesses or organizations (versus consumers) typically uses B2B marketing strategies.

B2C Digital Marketing (Business-to-consumer)

Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company directly promotes its products and services to different people: for its customers to use in their daily lives. To manufacture, advertise and sell products.

How to do Digital Marketing?

  • Set your goal or target.
  • Identify your target audience.
  • Set your budget for digital channel.
  • Strike a balance between paid and free digital strategies.
  • Create attractive content.
  • Optimize your website or app for mobile.
  • Do keyword research for the content.
  • Analyze the upcoming results through analytics.
  • Make changes in your strategies as needed.

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